Year 3
In my final year, it was predominantly based on trend research and accumulating our own findings on a macro trend I found interesting. I chose to base my research around sustainable clothing.
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This led me to have an interest in the Gen-Z and fast fashion paradox. For my first dissertation, I questioned whether an increase in knowledge around the impacts of fast fashion on sustainability creates a barrier in sustainable purchasing behaviours from the Gen-Z consumer.
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From my findings, I found that the Gen-Z consumer clothing values are; low cost, purchasing frequently and staying on trend. To combat these issues, I created a sustainable multi-wear clothing brand.
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Future Thinking
For our first project, we learnt all about trends to create a literature review on a trend we were most interested in. I was particularly intrigued by sustainability in fashion, so I decided to hone in on the topic of "Luxury with a Conscience". (Read more about my experience on my blog)
(Click on the photo for a full version of my Future Thinking Report!)
Stage 1
Following Future Thinking, I was still focusing on sustainability. However, I wanted to look further into the Gen-Z and Fast Fashion paradox, as they are the leading generation for sustainable freedom, but are the main consumers of fast fashion. (Read more about my experience on my blog)
(Click on the photo for a full version of my Stage 1 Report!)
Stage 2
For my Stage 2 Dissertation, I was tasked to create a brand based on my findings from my Stage 1. For my brand I created a line of sustainable, multi use clothing to combat the Gen-Z fast fashion paradox.
